Porrada BJJ Native App
Create an app that allows BJJ fighters to learn techniques online and allow them to recall their techniques for practicing and drilling.
UI Designer Assisstant
Client point of contact
Domain & user research, user interviews, recruiting interviewees, wireframing, prototyping, design, project management, cross-functional collaboration, communication skills, agile workflow
Adobe Creative Suite
3 weeks Sprint
To be able to better understand the collected data, I put together an affinity diagram.
The User & Domain Research
To better understand the needs, goals, and behaviours of fighters, we decided to do some upfront user research.
1. We sent out an online survey to find as many fighters within the short time frame provided across different regions and received 28 responses.
2. We conducted one-on-one interviews with fighters to collect answers to more complex and in-depth questions.
Anything holding you back from training more often?
Most prominent reasons were:
Would you be open to signing up for a BJJ online course?
15.4 % would signup for Porrada BJJ and 50% might if convinced. Providing a 75% chance of users using this app.
User flow for this project the user wants to watch the video and save the video to the saved video list.
Defining the persona: It was evident from the research that BJJ fighters share the same needs, goals, and views on life. It was the first time that I was seeing such unified answers across interviewees, no matter the job title, pay grade, or fitness level. After close consideration, we created Ali as our typical user to help tailor the app. Meet the persona named Ali.