Porrada BJJ Native App
HI MY NAME IS MEHRABAN!
I AM A UX DESIGNER LOOKING TO HELP YOUR PRODUCTS BECOME MORE USER FRIENDLY.
I was always interested in becoming a designer. Hence, I enrolled in a gifted art program in high school. However, life did not go as smoothly as I hoped and the recession happened. I wondered if knowledge about business would be an asset to my future.
A year before graduating high school, I switched programs and enrolled in accounting for university and quit my art program. With much disappointment from my peers, I went on my journey to learn about business. After switching to HR and graduating, I worked for a few months for a start-up social media marketing company as an account manager and an HR and did not enjoy the role of an HR manager. For fun, I picked up jewerly design.
While I was in my hometown for about a year my old English teacher and friend suggested teaching English as a second language, I started teaching and I enjoyed it very much. I then came back to Canada and completed my TESL license. I taught for two years and realized for the amount of work you do you are not well compensated. So it was time to explore my options. I was suggested to look into becoming a scrum master trainer, I examined it thoroughly and it did not seem like the job for me.
After a short while, a dear friend who is a product manager and knows my history suggested UX designer, I researched it and it finally made sense. I wish I knew about this field way before, but now I can apply my knowledge of business, human interaction and design throughout my work.
Looking to hire me?
Please contact me!
HI MY NAME IS MEHRABAN!
I AM A UX DESIGNER LOOKING TO HELP YOUR PRODUCTS BECOME MORE USER FRIENDLY.
I was always interested in becoming a designer. Hence, I enrolled in a gifted art program in high school. However, life did not go as smoothly as I hoped and the recession happened. I wondered if knowledge about business would be an asset to my future.
A year before graduating high school, I switched programs and enrolled in accounting for university and quit my art program. With much disappointment from my peers, I went on my journey to learn about business. After switching to HR and graduating, I worked for a few months for a start-up social media marketing company as an account manager and an HR and did not enjoy the role of an HR manager. For fun, I picked up jewerly design.
While I was in my hometown for about a year my old English teacher and friend suggested teaching English as a second language, I started teaching and I enjoyed it very much. I then came back to Canada and completed my TESL license. I taught for two years and realized for the amount of work you do you are not well compensated. So it was time to explore my options. I was suggested to look into becoming a scrum master trainer, I examined it thoroughly and it did not seem like the job for me.
After a short while, a dear friend who is a product manager and knows my history suggested UX designer, I researched it and it finally made sense. I wish I knew about this field way before, but now I can apply my knowledge of business, human interaction and design throughout my work.
Looking to hire me?
Please contact me!
MY
STORY
MY
STORY
MY
STORY
Starts with me responsive website
Brief
The client asked us to redesign the existing website:
Increase functionality and clarity
Increase website traffic
Increase customer acquisition
Role
UX Researcher
UX Designer
UI Designer Assisstant
Client point of contact, main presenter
Skills Developed
Domain & user research, user interviews, recruiting interviewees, wireframing, prototyping, design, project management, cross-functional collaboration, communication skills, agile workflow
Tools
Sketch
Google Forms
Procreate
Keynote
Duration
3 weeks Sprint
UX Solutions
Simplify and organize content, position the lead form strategically, deliver credibility with the use of enticing UI components and trust-inducing text and lately, create a welcoming mood from the moment the user arrives on the website
Overview
Starts With me is a mental health service provider that creates platforms to support gaps in the workplace, education, and services by empowering individuals to increase their capacity for well-being.
Discovery
The client wanted to increase content clarity, customer acquisition, and improve website traffic.
The content audit showed the website was content-heavy hence the presentation and organization had to be simplified and improved.
Google analytics showed that the lead generation form on the home page was not performing well hence, we placed it strategically on the contact us page and improved navigation to intuitively lead users there. We also placed a ‘Get in touch’ CTA within the home to lead more traffic from the home to the contact us page.
Qualitative data showed that the credibility of the speakers is key in creating a sense of trust. Therefore, we decided to dedicate a page to the founder and eliminated speakers that did not play an integral part in the business.
Usability testing
6 users
4 professionals
Inteviewed
47
We interviewed the client, tested users on the existing website and interviewed HR and teachers and collected online surveys.
online surveys
Working on sitemap with the work-back schedule behind it and affinity diagram to the right side of the sitemap. Walls real estate was a hot commodity.
